The role of the Distributor-
To begin with they have to consider on how much the dilm they want to distribute on how much it will make they do this by preparing a budjet, they must re coup all costs and turn them in to profit. They have to research films which will appeal to a particular audience. There biggest challenge is to attract a wide spread audience identyfying with a niche and mainstream auidnece. mainly aimed at teenagers, students and young adults. Distributors ocassionally have a pre release testing, marketing campaigns get people to fill in questionnairs and after doing so give them an oppotunity to watch the film to make the Distributors feel more confiedent with the film. There biggests dilema is competition, they have to see what other films other Distributors will go for, when they will be released and is the target audience similar. also looking at if any other film has any major stars featured in it, and when selecting their actors they have to see if they are ablw to attend publicity events such as premieres. Finally the Distributors views the finished film and confirms the release plan.
(http://www.launchingfilms.tv/planning.php?video=3&autostart=1)

Marketing plan-
There main objective is to creat visibility. Distributors must compete for a significant share of voice not only aganst other distributors but also other lesuire activities. The main target is to persuade audiences that this is the best film eveer and you must see it. They aim to reach as much as their target audience as possible so for differeent audiences they must use different ways in marketing the film for example teenagers are better reached online so having a website for the film is an idea, however this can be bad because as people leave comments about the film some maybe bad and may stop others from wanting to see it. ways of marketing the film would be posters to show the stars that are in the film, the genre, tagline and maybe even a teaser poster. Thee are trailers Distributors prepare campaigns including short and extended clips from the film. Publicity such as clolumns, interviews for cast including a photographer. Some such as animated movies may use merchandising such as toys, ring tones, clothing and screen savers.
(http://www.launchingfilms.tv/marketing.php?video=2&autostart=1)

Distribution plan-
Distributors supplies the film, the exhibitors provide the screens and arrangements are reviewed week by week. If the film is a blockbuster it will be seen in a mulit-plex normal cinemas show broad spectrum titles. There has to be print management The distribution print managers arrange for prints to be dispatched to every cinema. The first weekend is crucial so all the advertising they have done comes down t this point, substaining a release and keeping it is the main challenge. Normally the box office takings are printed in the paperbut the sums that distribution earn are less than htese figures. a normal working week would be Looking at new releases to see what genre of film is most popular and is they can do anything different, see is there are any previews planned. they can not put there money in to a film which is very similar to the film showed in the week or if it stands no chnace in making all its money back.
(http://www.launchingfilms.tv/licensing.php?video=2&autostart=1)